Information Therapy

The term "information therapy" was new to me, but I think this concept should be at the core of our communication strategy:

An Introduction to Information Therapy

Information Therapy (Ix®) is the timely prescription and availability of evidence-based health information to meet individuals' specific needs and support sound decision making. Ix prescriptions are specifically targeted to an individual's needs at a particular moment in care and are delivered as part of the process of care.

Mission: To advance the practice and science of prescribing and using information to improve people's health.

Vision: A future in which every health decision is informed

Center for Information Therapy